ROCHESTER, N.Y. (February 21, 2010) – Kerry Gleason is at it again.

Gleason Public Relations, with offices in Rochester, N.Y., and Denver, out-pitched larger agencies for the national public relations launch of Fein Energy Crystals, a new product in the $7.9-billion energy beverage category, announced Kerry Gleason, president.

Fein Innovations, LLC, headquartered in Tampa, Fla., chose Gleason PR after a formal selection process, citing the agency's emphasis on deliverable strategies, experience and creativity.

“Fein shares lots of common ground with Gleason PR, in terms of energy, innovation, universal compatibility and our ability to deliver on promised benefits,” Mr. Gleason said. “Our experience in the food and beverage sector and our creative launch approach are a perfect fit for a fun, exciting product such as Fein Energy Crystals. We anticipate a long-term relationship with the product.”

Product details will be shared when the product is introduced in early March.

Throughout his career, Gleason has established himself as a product launch specialist, personally supervising and participating in several campaigns that are now case histories in M.B.A.-level marketing courses. His credits include Wendy's Hot Stuffed Potato introduction; Johnson & Johnson's disposable contact lens, Acuvue; General Electric's Halogen auto lights and peripheral involvement in other launches for Coca-Cola, AT&T, Eastman Kodak Company, Bausch & Lomb and Nutrasweet (now Equal). He was also an integral part of the team that brought Wendy's “Where's the Beef?” campaign, voted most memorable in history by TV Guide, to the world.

Gleason PR announced it has also been named agency of record for media relations by GENr8, Inc., of Dana Point, Calif., makers of GENr8 Vitargo Muscle Fuel and Recovery Drink Mixes. GPR will also be handling social media promotions for Fast-C, a premium, faster absorbing and well-retained Vitamin C product of Scientific Food Solutions, Fairfield, Calif.; Tasteful Events Catering, Rochester, N.Y.; Proietti's Italian Restaurant, Rochester, N.Y. Finally, GPR will manage internet marketing and website design for Critics Restaurant, also of Rochester, N.Y.

Gleason PR, founded 16 years ago in Rochester, N.Y., recently opened an office in Colorado near Denver, where it will implement communication strategies for green industry and products that improve environmental sustainability. His humorous travel blogs and photos are being read by hundreds of followers daily at blog.nynewswire.com. Mr. Gleason, 49, has earned major awards as a journalist, a public relations professional, a marketing executive and a screenwriter . Graduated by St. Bonaventure University, his passions include gourmet food, sports, and comedy writing. His serious screenplay, “North Star: The Life of Frederick Douglass,” won the 2009 Buffalo Niagara Film Festival for Best Screenplay. His current writing project is a novel about spiritual warfare in present-day America.