Contact: Bob Sotile, (585) 427-9940, robert@buddysystemusa.com

FOR IMMEDIATE RELEASE

ROCHESTER'S ICE CREAM CONE BUDDIES BEEF UP BUSINESS WITH 360-UNIT BURGER CHAIN

Nation's Top Burger Restaurant of 2007 to Feature “Cone Buddies” in Each Store

ROCHESTER, N.Y. -- (April 9, 2008) Culver's Butter Burgers and Frozen Custard, the 360-unit Midwest hamburger chain named “Top Burger Restaurant of 2007” in a poll by Restaurants and Institutions Magazine, will add to its legacy of quality and customer service by serving its popular frozen custard dessert treats with the Buddy System™, a polystyrene cone holder made in Rochester, N.Y. that promotes good clean fun without the transfer of germs from dirty hands or airborne sources.

More than 30 million ice cream cones were served in 13 countries using the Buddy System in 2007. Company president Robert C. Sotile views the addition of Culver's as a tremendous asset to his product.

“Culver's is a leading restaurant chain in the heart of the nation's dairyland, and for years they have taken great pride in two things, quality and cleanliness,” Mr. Sotile said. “By adopting the Buddy System for all frozen treats served in cones, Culver's has bestowed one of the strongest endorsements from a trusted and valued icon in the restaurant industry.”

Culver's Butter Burgers & Frozen Custard stores are headquartered in Prarie du Sac, Wisc., and the locations stretch from Ohio to Texas.

The Buddy System is a single-piece sheath that is manufactured in four different shapes and sizes to fit almost any ice cream cone. The kid-friendly product also features a lip with a reservoir that catches drips from melting ice cream, while preventing the spread of germs. In addition to the many advantages to customers, the Buddy System helps retailers keep their stores clean and less sticky. In keeping with the “Green Revolution,” Mr. Sotile's Cone Buddies are 100% recyclable.

The Buddy System (www.buddysystemusa.com) continues to increase its market share with chain restaurant additions. It already sells to about 6,000 Dairy Queen units in the United States and abroad, about 650 Carvel Ice Cream locations and to 450 stores for Rita's Italian Ice.

Patented in 1998, the Buddy System was invented in Rochester, N.Y., where it maintains its headquarters and manufacturing plant. For retail orders or more information, call (585) 427-9940.

-NYNewswire-